Sunday, February 18, 2018

Read All About It: Newsletters Deliver the News AND Gather Feedback

Newsletters? Haven’t they gone the way of newspapers? Not at all! With today’s technology, newsletters can be a more valuable communications tool than ever. Electronic newsletters not only keep your business top-of-mind with your target audience, they also enable you to establish a two-way dialogue with your customers. Just make sure it’s not all about you and includes meaningful content that readers will find useful. For example, Currier Communications developed StyleSense, an electronic newsletter that provided home, craft and shelter editors with the latest information about color and home decorating trends. For crafters, Currier Communications created the Craft Club Newsletter, filled with crafting tips and inspiration. When one client wanted to reach out to retail stores and chain store buyers, Shelf Talk was born.

You regularly keep in touch with key customers and position yourself as the provider of choice through valuable content. And, you open the door to valuable customer feedback.