Tuesday, November 21, 2017

About Me

 

Currier Communications has created award-winning work for more than 20 years.

Painted furniture: I had a lot of fun updating my nearly 20-year old deck chairs with Krylon® Fusion.

First, I know my craft. I’ve worked as a journalist, corporate communicator, and PR agency principal, and have won awards for my writing and editing. Before launching Currier Communications, I worked for many years at PROCONSUL Public Relations and later at Bozell Worldwide, one of the world’s largest PR agencies. While at the agency, I focused on the floral, craft and DIY marketplace. In 2000, I established Currier Communications, Inc., to specialize in programs targeting women, crafts, home decorators, youth, fine artists, and schools.

(And yes, I also craft, get my hands dirty, and work with my clients’ products all the time. I’ve even designed projects, though I usually leave that to the paid professionals. I work with a wonderfully talented and diverse network of very accomplished designers. We showcase client products in appealing designs that consumers “just have to make.” Our approach seems to work, as our design portfolio always scores an extremely high rate of publication.)

What does this mean to you? I’m a trained writer, editor and PR professional well versed in the craft and creative industries. I know your consumer, her likes, dislikes, and how she shops and spends her free time (you bet she’s on Facebook – are you? ). I’m up on trends and what’s hot and what’s not, and how we can position your product so it sells. I can offer my clients creative solutions and custom communications programs that make sense and generate results.

I’m experienced in planning, writing, media relations, social media, designer programs, newsletters, trade shows, special events, advertising, collateral materials, web site development, point-of-purchase displays and corporate identity programs. I can build and manage turn-key marketing programs, or step in on an as-needed basis when your own staff needs a little help. And, because I am not Hercules, I have a diverse and highly talented network of professionals I work with on an as-needed basis – writers, editors, photographers, graphic designers, packaging experts, and others, so that the work gets done and done well.

My clients like the work we do, and apparently, so do our peers. We’ve been recognized with 30 local, regional and national awards for feature writing, media relations, newsletters, special events, sales meetings, sales promotions, advertising, and web site design.